The Power of the Media

Salon’s War Room has a listing today that refers to a Philadelphia Inquirer article on the subject of Bush’s “falling stature as commander-in-chief,” and the degree to which voters have shifted to the point where they even trust the lackluster John Kerry more than Bush (marginally, at least) on handling national security.

I can’t help but think “what took you so long?” for one, but then I ask “what has caused the change?” And I can only conclude that the public has shifted away from Bush only when the media has begun concentrating attention on opponents of Bush, as exemplified by the candidates in the Democratic nomination race.

But it’s not like there has been much of anything new raised by the candidates covered in the campaign coverage, to be honest. It’s just that the message of Bush’s failure as president is getting out to the public because the media is now reporting on positions other than just those the Bush administration approves, that is, the positions of people who believe the Bush administration to be an ongoing catastrophe for our country.

In the recent past, an opposition point of view was nowhere to be found in the major media outlets, but now, just because the national media are covering the Democratic candidates, the opposition message is getting play on nearly every newscast. And, shock of shocks, public opinion on Bush has shifted drastically away from the heights it climbed to after the capture of Saddam in December.

It takes so little, it seems to me, to make a huge difference, even in the face of hugely positive events for the administration. And it all comes down to the judgment of the news media about what is worthy of coverage and what is not.

For me, this is a terribly sobering thought, as such easy gains are far too easy to lose.

But more sobering still is the thought that this irresponsible pack of incompetent journalists who populate our national media have so much power to shape the course of public opinion.